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Déborah Da Silva’s presentation

@ 10:30 - 12:00

Qualitative investigation of the affective meaning of colour

Why do people like some colours and dislike others? To understand the origins of colour preferences, 136 participants (44 males) selected their most and least favourite colour with a colour picker program. Then, they gave reasons for their colour preferences, before providing free associations for each colour. To analyse these associations, we used a theme coding procedure to identify underlying themes. Given the time this procedure took, we decided to share our theme identification outcome, presenting the process and highlighting the challenges encountered. We could identify a largely generic coding scheme, that we will be able to apply more widely. While having the determination of our coding scheme at the forefront, we will also present you the application of this procedure to the data of our study.

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Date :
Heure :
10:30 - 12:00


Geopolis 4314