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Déborah Da Silva’s presentation

@ 10:30 - 12:00
Geopolis 4314

Qualitative investigation of the affective meaning of colour Why do people like some colours and dislike others? To understand the origins of colour preferences, 136 participants (44 males) selected their most and least favourite colour with a colour picker program. Then, they gave reasons for their colour preferences, before providing free associations for each colour. …

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